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"Google News users clicked through to 56 percent of excerpted stories" That seems really, really high. I wonder what they're using as the base there?
by waterlesscloud 14y ago
"Google News users clicked through to 56 percent of excerpted stories"
That seems really, really high. I wonder what they're using as the base there?
- DavidWoof 14y agoThey misstated the statistic. It's that 56 percent of Google News users sometimes click through to excerpted stories (i.e., 44% of users never click through to the original), not that the average user clicks through to 56% of the stories. When I read stuff like that, I always wonder if the reporter simply worded it wrong, or if he actually thought that what he was saying might be true, or if he simply didn't think about it and didn't care.
- rhizome 14y agoProbably a bit of each.
- biot 14y agoMeltwater searches for phrases its clients identify as being of interest. Presumably the Google comparison is based off of searches for phrases of interest, in which it's not surprising that search result clickthrough rates are 56%.