This is a common view held by engineers. Engineers believe in meritocracy and thinks the market behaves the same way. "Build a great product and the customers w

This is a common view held by engineers. Engineers believe in meritocracy and thinks the market behaves the same way. "Build a great product and the customers will come." Unfortunately this is consistently disproven in the market. Many technically better products do worse than competitors on the marketplace. Marketing and sales has a significant impact on products' success. The average customer usually does not spend very much time evaluating alternatives based on technical merits.