This is where it can get murky. If you are firing off a bunch of resumes to jump ship from a poor situation, honesty doesn't get you very far. While if you were

This is where it can get murky. If you are firing off a bunch of resumes to jump ship from a poor situation, honesty doesn't get you very far. While if you were targeting the company from the get go, honesty is your best option. It doesn't sound good to say "my current job sucks, and you guys responded to my resume", but if you don't want to say that, then you will scramble to come up with something that sounds like what you think they want to hear. I can understand how a company wants someone enthusiastic for their product/company, on the other hand I can understand how alienating it is to have to bullshit about the reality of your situation.