This is a weak argument full of murky assumptions. Apple was an "edgy brand" until Jobs died, and now that they sent an email blast about the fact that an indep

This is a weak argument full of murky assumptions. Apple was an "edgy brand" until Jobs died, and now that they sent an email blast about the fact that an independent agency with a fair amount of credibility thinks they make the best phone, they're in trouble? You can't be the underdog forever. Once you win, it doesn't make sense to focus only on belittling your competition. Apple's brand is, and has been, about trying to make the best stuff.