4 ms·

Hi, I'm a... PC now?

8 points by Gertig 14y ago

youngerdryas 14y ago
Meh. Apple has gone from underdog to overdog, hipsters upset.
- Ygg2 14y ago
  I fear its more than that. They seem content to sit on their laurels, that's what I get from reading the articles.
  - moystard 14y ago
    If you look in the past, Apple has always had this strategy. They iterate their products very slowly, with always one or two additions with each generation to keep the customer/user interested in buying the new iPhone, but not enough so he buys also the next one. That is how they play the game.
ForrestN 14y ago
This is a weak argument full of murky assumptions. Apple was an "edgy brand" until Jobs died, and now that they sent an email blast about the fact that an independent agency with a fair amount of credibility thinks they make the best phone, they're in trouble? You can't be the underdog forever. Once you win, it doesn't make sense to focus only on belittling your competition. Apple's brand is, and has been, about trying to make the best stuff.
moystard 14y ago
Judging the direction Apple is heading toward from that ad looks a bit exaggerated to me. The author forgot that Apple were not in the same position at the time of the "I'm a Mac" campaign as they are today with the iPhone. Today, they have a product every other manufacturer wants to beat, and so their strategy is reasonable, showing that they have not been beaten yet, so this kind of ads. At the time, they were trying people to adopt an ecosystem (the Mac) that was anecdotal in comparison to the PC, totally different exercise..
chrisoverzero 14y ago
This award is for customer satisfaction. It doesn't make them a monolith; it makes them a creator of a thing that people are happy to own and use. It is the very worst kind of behavior that people pejoratively describe as "hipster" to look at an advertisement proclaiming "Hey, people really like us" and respond with "That just makes me hate you more."
robterrell 14y ago
Apple has been touting their JD Power awards since forever, certainly even back when they were also running the "I'm a Mac" ads. Feels like the author is looking for things to hang his preconceived notions on.

8 points by Gertig 14y ago

youngerdryas 14y ago

Meh. Apple has gone from underdog to overdog, hipsters upset.

Ygg2 14y ago
I fear its more than that. They seem content to sit on their laurels, that's what I get from reading the articles.
- moystard 14y ago
  If you look in the past, Apple has always had this strategy. They iterate their products very slowly, with always one or two additions with each generation to keep the customer/user interested in buying the new iPhone, but not enough so he buys also the next one. That is how they play the game.

ForrestN 14y ago

This is a weak argument full of murky assumptions. Apple was an "edgy brand" until Jobs died, and now that they sent an email blast about the fact that an independent agency with a fair amount of credibility thinks they make the best phone, they're in trouble? You can't be the underdog forever. Once you win, it doesn't make sense to focus only on belittling your competition. Apple's brand is, and has been, about trying to make the best stuff.

moystard 14y ago

Judging the direction Apple is heading toward from that ad looks a bit exaggerated to me. The author forgot that Apple were not in the same position at the time of the "I'm a Mac" campaign as they are today with the iPhone. Today, they have a product every other manufacturer wants to beat, and so their strategy is reasonable, showing that they have not been beaten yet, so this kind of ads. At the time, they were trying people to adopt an ecosystem (the Mac) that was anecdotal in comparison to the PC, totally different exercise..

chrisoverzero 14y ago

This award is for customer satisfaction. It doesn't make them a monolith; it makes them a creator of a thing that people are happy to own and use. It is the very worst kind of behavior that people pejoratively describe as "hipster" to look at an advertisement proclaiming "Hey, people really like us" and respond with "That just makes me hate you more."

robterrell 14y ago

Apple has been touting their JD Power awards since forever, certainly even back when they were also running the "I'm a Mac" ads. Feels like the author is looking for things to hang his preconceived notions on.