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Since there are so many companies out there, giving some reason as to why you picked this particular one seems fair. I would usually go with something compiled

• Kequc 14y ago
  If you have any interest whatsoever in the product they are working on's success for example, tell them that. That's a good thing to tell them. If all you want is any job anywhere then you can probably work at Subway. If all you want is any job anywhere that pays as much as they do then at least tell them that.
• Klinky 14y ago
  This is where it can get murky. If you are firing off a bunch of resumes to jump ship from a poor situation, honesty doesn't get you very far. While if you were targeting the company from the get go, honesty is your best option. It doesn't sound good to say "my current job sucks, and you guys responded to my resume", but if you don't want to say that, then you will scramble to come up with something that sounds like what you think they want to hear. I can understand how a company wants someone enthusiastic for their product/company, on the other hand I can understand how alienating it is to have to bullshit about the reality of your situation.
• timv 14y ago
  My "go to" answer in that situation is to describe the kind of role I'm looking for, and then give some reasons why I think their company matches that. If I'm wrong, and they're a terrible match, then I don't want them to hire me.