These days when I see a project with the word "Kickstarter", it gives me an immediate understanding of the basic funding model and the mechanics of it. I'd be l

These days when I see a project with the word "Kickstarter", it gives me an immediate understanding of the basic funding model and the mechanics of it. I'd be less likely to donate if it were just a "donate with paypal" link on some blogpost. I don't know whether that sentiment scales to a broader audience, but I strongly suspect it does.