Part of it may have been that they didn't want to cannibalize their current business so didn't really know what to do. At that time the 3d cards were low end a

Part of it may have been that they didn't want to cannibalize their current business so didn't really know what to do. At that time the 3d cards were low end and not a direct threat. A great example of the "Innovator's Dilemma"