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Newspapers routinely find the money to pay $570/mo and up for ChartBeat, and then never use it, or I-don't-know-how-much for Adobe Omniture when they could have
by stdbrouw 14y ago
Newspapers routinely find the money to pay $570/mo and up for ChartBeat, and then never use it, or I-don't-know-how-much for Adobe Omniture when they could have Google Analytics for free. So I don't think you're representative of the news industry as a whole.
Also, content-heavy sites have different analytics needs from applications. It'd be interesting to see where Heap fits in, but most of the analyses you can run in KISSMetrics, Mixpanel and other app-focused analytics tools aren't of much use for news organizations.
- TylerE 14y agoThat's a misunderstanding of the industry, I think. While the website as a whole isn't very "appy", some smaller sections of it _are_, and it would be incredible to actually understand how our customers are interacting with it. P.S. We used to have Omniture, and switched to Google to save $.