Apple is also one of the few companies that comes out with unique hardware. When you can start from your own simple designs it is possible to engineer unique an

Apple is also one of the few companies that comes out with unique hardware. When you can start from your own simple designs it is possible to engineer unique and genuinely more useful hardware (see: the new battery in the 17in Macbook Pro). Unfortunately, the cost of developing from the base case as described in the article is very high - and reflected in Apple's prices.