Ok, that's a good answer that makes sense for more expensive places. But say, when someone wants to order a couple pizzas, they still call the pizza place rathe

Ok, that's a good answer that makes sense for more expensive places. But say, when someone wants to order a couple pizzas, they still call the pizza place rather than use these services. The answer might go along with yours - maybe ordering online feels systematic, like they are just punching numbers into a machine to get a result? Maybe when ordering food, people fundamentally trust a person that they can talk to more than a machine? Maybe with Domino's online delivery, people realize it's a chain anyway so ordering from a computer doesn't make the process seem much more systematic?