This is a good post, and presents a topic that is too often pushed to the wayside in web design. One thing to consider is the path the user takes through your

This is a good post, and presents a topic that is too often pushed to the wayside in web design. One thing to consider is the path the user takes through your site. The examples in this post are all single-page examples, but often the AIDA process can be better achieved over a 2-3 page browsing experience, where the information is presented in an easy-to-understand sequence. Visitors don't necessarily read your pages top-to-bottom.