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This seems really interesting, but starting at 250 users per month seems high. I notice the price/active user starts at a penny and falls 60% as the users climb

This seems really interesting, but starting at 250 users per month seems high. I notice the price/active user starts at a penny and falls 60% as the users climb to over 500,000. Would it be possible to create a price option for even smaller companies, demo sites, etc, at a higher rate? Say, what if the owner of a small blog wanted to use this to do really fine grained analysis of users actions but they average 250 hits a day?

matm 14y ago
Our bottom tier (which includes a 1 month free trial) lets you track 2,500 users/month. That said, pricing is really hard to get right. There's basically zero chance we nailed it on the first try.
- web007 14y ago
  You definitely didn't get it right. =) That's one of the joys of startup life, A/B test it until you do! Even for a "successful" site (>1mm MAU) $2,000 a month feels insanely expensive. The performance difference between this and GA ($0) is not high enough _initially_ to offset the sticker shock. Look at NewRelic, Tracelytics or even Mixpanel (expensive IMO) for better pricing levels. You've built the equivalent of "hosted snowplow" (https://github.com/snowplow/snowplow https://github.com/snowplow/snowplow) with a nice GUI and tools, you should expect to charge something much closer to cost than your current approach appears to.
  - stuffihavemade 14y ago
    If they can sell successfully at that price point, I'd consider starting a competitor and undercutting them.
  - eddmc 14y ago
    I'm not saying that Heap have got the pricing right but you should absolutely NOT look at cost when you put pricing together - rather, you need to ask your customers about the value of what it is you're providing. For example, Heap will be saving the time and hassle of deploying a generic solution on a server and the time of customising it. Plus Heap will be improving their product every day whereas the self-hosted version would need a developer to add new features. These sort of things all add up - you'll be surprised what you find out when you ask your customers. Pricing is hard. There are a lot of good articles and discussions on HN if you do a bit of searching.
  - eddmc 14y ago
    I'm not saying that Heap have got the pricing right but you should absolutely NOT look at cost when you put pricing together - rather, you need to ask your customers about the value of what it is you're providing. For example, Heap will be saving the time and hassle of deploying a generic solution on a server and the time of customising it. Plus Heap will be improving their product every day whereas the self-hosted version would need a developer to add new features. These sort of things all add up - you'll be surprised what you find out when you ask your customers. Pricing is hard. There are a lot of good articles and discussions on HN if you do a bit of searching.
tyw 14y ago
pricing seems high to me, unless I'm thinking about it in the wrong way. Is Unique Users/month equivalent to the number google analytics reports for 'Unique Visitors' over a 30 day span? I guess the site I'd consider using this on isn't really in your target market (1.8M uniques in the past month, not enough revenue to make the idea of dropping $2k+/mo on analytics attractive)

matm 14y ago

Our bottom tier (which includes a 1 month free trial) lets you track 2,500 users/month. That said, pricing is really hard to get right. There's basically zero chance we nailed it on the first try.

web007 14y ago
You definitely didn't get it right. =) That's one of the joys of startup life, A/B test it until you do! Even for a "successful" site (>1mm MAU) $2,000 a month feels insanely expensive. The performance difference between this and GA ($0) is not high enough _initially_ to offset the sticker shock. Look at NewRelic, Tracelytics or even Mixpanel (expensive IMO) for better pricing levels. You've built the equivalent of "hosted snowplow" (https://github.com/snowplow/snowplow https://github.com/snowplow/snowplow) with a nice GUI and tools, you should expect to charge something much closer to cost than your current approach appears to.
- stuffihavemade 14y ago
  If they can sell successfully at that price point, I'd consider starting a competitor and undercutting them.
- eddmc 14y ago
  I'm not saying that Heap have got the pricing right but you should absolutely NOT look at cost when you put pricing together - rather, you need to ask your customers about the value of what it is you're providing. For example, Heap will be saving the time and hassle of deploying a generic solution on a server and the time of customising it. Plus Heap will be improving their product every day whereas the self-hosted version would need a developer to add new features. These sort of things all add up - you'll be surprised what you find out when you ask your customers. Pricing is hard. There are a lot of good articles and discussions on HN if you do a bit of searching.
- eddmc 14y ago
  I'm not saying that Heap have got the pricing right but you should absolutely NOT look at cost when you put pricing together - rather, you need to ask your customers about the value of what it is you're providing. For example, Heap will be saving the time and hassle of deploying a generic solution on a server and the time of customising it. Plus Heap will be improving their product every day whereas the self-hosted version would need a developer to add new features. These sort of things all add up - you'll be surprised what you find out when you ask your customers. Pricing is hard. There are a lot of good articles and discussions on HN if you do a bit of searching.

tyw 14y ago

pricing seems high to me, unless I'm thinking about it in the wrong way. Is Unique Users/month equivalent to the number google analytics reports for 'Unique Visitors' over a 30 day span? I guess the site I'd consider using this on isn't really in your target market (1.8M uniques in the past month, not enough revenue to make the idea of dropping $2k+/mo on analytics attractive)