Many of the comments here are missing the point a little. To summarize: "If your customer experiences a freak event that no one can really plan for trying to t

Many of the comments here are missing the point a little. To summarize: "If your customer experiences a freak event that no one can really plan for trying to turn that into a win for yourself is inappropriate" - We should argue on the merits of that. Don't confuse this with a service that perhaps experiences ongoing issues. Those are material points that a buyer should know and are fair game to raise in marketing.