It's true that the market has room for more than one player. It's just that if one of the players is Google, and since Google is offering significant integratio

It's true that the market has room for more than one player. It's just that if one of the players is Google, and since Google is offering significant integration advantages with Adwords (see comment #4 on the techcrunch article), then CJ and Linkshare are going to lose serious market share. The "800-lb gorilla" title is going to shift overnight. They are in a pickle, to be sure.