This post shows how you can implement the old direct mail sales letter as a web page. It does stay on the surface of direct marketing know-how, but it is a goo

This post shows how you can implement the old direct mail sales letter as a web page. It does stay on the surface of direct marketing know-how, but it is a good introduction into the matter. It shows the inner architecture of the sales letter (which is AIDA) and shows well, how this can be applied to the landing page, which I call conversion page. If you like to get a taste of how one could go deeper into the direct mail tricks here, just google for example "bucket brigade". That should give a hint how said inner architecture of a landing page could made even more tricked out. And one for the historians. Did you know that 37signals did just that as a service agency, improving conversion rates, prior to going into web services?