We need to teach the highly educated man that it is not a disgrace to fail and that he must analyze every failure to find its cause. -- Charles Kettering When

We need to teach the highly educated man that it is not a disgrace to fail and that he must analyze every failure to find its cause. -- Charles Kettering When hacking tech, this kind of failure analysis happens all the time. In fact, it's not even recognized as failure; it's all flow, most of the time anyway. When going into business, when I build and they don't come -- that's different, right? Social rejection. A slap in the face. YOW! Nothing to analyze. Or is there? Sometimes, a product launch fails because of a lack of awareness of how people actually buy things: In [1], we read "The typical potential customer is full of doubt: * They’re unsure if they want what you’re selling. * They’re unsure how it would help them. * They’re unsure if they should trust you, if you’ll deliver. * They’re unsure if the price is reasonable. * They’re unsure if they should buy now or wait til later, when the need seems more pressing, or when they remember it again." Faced with this reality, what hacks are possible? [1] http://unicornfree.com/2013/3-critical-non-obvious-ingredients-for-any-launch http://unicornfree.com/2013/3-critical-non-obvious-ingredien...