Look at it like this: if the Kickstarter campaign gets attention in the media, Mackenzie and her mom (or Susan and her daughter, depending on how you want to lo

Look at it like this: if the Kickstarter campaign gets attention in the media, Mackenzie and her mom (or Susan and her daughter, depending on how you want to look at it) have successfully brought positive attention to the case of videogames and computer programming for girls. Something in me, perhaps a naive, optimistic part, tells me that's a good thing. Regardless of whatever their motives for doing this are.