4 ms·
It really depends on the application. For a casual use app, the social logins are the smallest barrier to entry for the type of user they are targeted at. Any
by nasalgoat 14y ago
It really depends on the application. For a casual use app, the social logins are the smallest barrier to entry for the type of user they are targeted at.
Any "friction", like having to enter a username, email and password is three more steps than a social login requires, costing these casual users.
So, I can believe it is highly effective for specific applications.
- papsosouid 14y agoThat's a lovely theory and all, but literally nothing has a ratio of social:real registration anywhere approaching 24:1. Those casual use apps you are talking about get 70% social if they have really bad registration processes. Under 50% if they have decent registration.