It's usually best to be honest about your intentions -- the title makes it sound like an investigative piece, or at least a digression on the state of the servi

It's usually best to be honest about your intentions -- the title makes it sound like an investigative piece, or at least a digression on the state of the service, while the piece itself really is nothing but a "buy me" write-up. In essence, you pulled a good old fashioned bait & switch.