While that may be strictly true, we've now created an environment where if you don't deal with something as quickly as humanly possible, you get crushed with ne

While that may be strictly true, we've now created an environment where if you don't deal with something as quickly as humanly possible, you get crushed with negative publicity. So the company could either sit back and seem to condone sexism or fire him and hopefully come out the moral victor. Clearly a false dichotomy, but one of our own creation. Twitter is routinely used as a tool for bullying (for good causes or bad) rather than reasonable discourse. The 140 char limit and ease of retweets makes the former trivial and the latter all but impossible. I routinely think we'd all be better off if it just went away.