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I tried to indicate your first point in the post: > But for small startups like mine, ... > Brand awareness doesn’t exist if your customers number in the hund

I tried to indicate your first point in the post: > But for small startups like mine, ... > Brand awareness doesn’t exist if your customers number in the hundreds. I think it's clear that I'm talking about landing pages for a certain type and size of business, and not all websites in general. Also, thanks for the suggestion about the blog theme. I hacked that together really quickly, and it could use some improvements. Edit: formatting.

gav 14y ago
I don't think it really matters how many customers you have. Your goal isn't to build brand awareness at this point, it's to get the visitor to provide their email. It's a great example of a landing page that clearly lays out the problem and solution. I especially like the dark on light/light on dark transitions.