This story is an embarrassment for everyone involved except perhaps the 2 guys who started the whole thing. * Adria Richards had a number of options starting w

This story is an embarrassment for everyone involved except perhaps the 2 guys who started the whole thing. * Adria Richards had a number of options starting with explaining to them that the jokes made her feel uncomfortable to reporting them to staff. Instead she went for the nuclear option of public shaming. * Sendgrid will only appear to have done this in response to their site being subject to DDOS. * Playhaven have overreacted in dismissing one of the guys (although their blog post suggests there might have been more behind it). The guys involved apologised at the time and have done so publicly. I can't help but feel that if Adria had apologised for her course of conduct at the first opportunity, this thing would have blown over. Instead you have another story about misogyny in the industry that has run for over 24 hours with nobody looking good at the end of it and everybody suffering.