It seems like a false dichotomy to say that users either like or don't like social login - in my own thought process it completely depends on the site and the s

It seems like a false dichotomy to say that users either like or don't like social login - in my own thought process it completely depends on the site and the social login offerings available. I am often annoyed at sites which essentially block content if you don't sign in socially (f6s.com for example), but I am quite happy to avoid the hassle of creating a new username and password if 1) I don't really care about the site I'm visiting or 2) if I can sign in with a social identity which doesn't compromise what I am getting out of the site. I have several different twitter accounts for various projects and interests, so I might sometimes just use one of those that isn't my personal account to take a few steps out of a login process. The fact that the OP (gigya) allows dozens of social network login options (arguably too many ;) allows easy social login with secondary accounts.