I have a question about the design of the web site in the OP. I'm bringing it up because it seems to hit the front page a lot. Why does the author's face show

I have a question about the design of the web site in the OP. I'm bringing it up because it seems to hit the front page a lot. Why does the author's face show up in 5 different images above the fold, on every page on the site? I'm counting byline on the left, header image, 2 tweets, and a drawing of the author on the right. I feel like this is a celebrity web site but I have no idea who this person is so it's weird.