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They work for us so far for users' engagement to register. 96% of registration done through social APIs.

• iaskwhy 14y ago
  Any idea why? Could it be a design "issue"?
• papsosouid 14y ago
  That is massively out of proportion with everyone else. I suggest you look into what you broke on your normal registration process.
  • nasalgoat 14y ago
    It really depends on the application. For a casual use app, the social logins are the smallest barrier to entry for the type of user they are targeted at. Any "friction", like having to enter a username, email and password is three more steps than a social login requires, costing these casual users. So, I can believe it is highly effective for specific applications.
    • papsosouid 14y ago
      That's a lovely theory and all, but literally nothing has a ratio of social:real registration anywhere approaching 24:1. Those casual use apps you are talking about get 70% social if they have really bad registration processes. Under 50% if they have decent registration.