as a matter of fact, i attended wwdc07. i waited in line many hours and was in the audience when steve announced iphone web apps. i didn't get the impression

as a matter of fact, i attended wwdc07. i waited in line many hours and was in the audience when steve announced iphone web apps. i didn't get the impression then that steve was saying there'd never be a native sdk, and i don't get that now, reading the press release. in fact, i got the feeling that it was inevitable, from the vibe at the conference. apple doesn't talk about things that aren't available yet. some people interpret that as "secrecy." i'd call it "savvy marketing." why get people all riled up over something they can't have yet? and expose yourself to negative sentiment if it turns out you have to cancel the project for some reason? when steve lifts the veil on a new product, it's available for sale right there and then. all that early excitement he is so good at building translates into sales, rather than frustrated longing.