A better solution would have been for Google to auction off the service. This would have allowed smaller companies to run it and impose a small fee. While it

A better solution would have been for Google to auction off the service. This would have allowed smaller companies to run it and impose a small fee. While it might not have made sense financially for Google to do this, it might make sense for a small company with a small staff focusing just on this product to make a go of it.