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Thesixtyone (YC W09) reinvents its brand, changes name.
- ddispaltro 18y agoI like the new direction... seems more promising.
- mdolon 18y agoA lot of effort for an April Fools stunt.. thesixtyone.com actually redirects to thesixtynine.com now.
- nostrademons 18y agoThat's not all that much effort - just change the DNS records. FictionAlley.org draws whole new cover art for April Fools, and there're usually like a half dozen different full-size graphics, one chosen at random.
- mdolon 18y agoTrue, after looking at it a second time, they've only changed their DNS and logo. The rest of the site is still the same and thesixtyone branding was left intact.
- ashleyw 18y agoOh jesus, I actually fell for it...
- tlrobinson 18y agoActually, that's probably a decently valuable domain name...
- tripngroove 18y agothesixtynine.com is a great example of how experimentation and exploring new positions can really get you 'head of the market. I used to 61 a lot, but now I'm 69'ing all the time and experiencing a new brand of satisfaction that I never thought was possible. These fellas sho' are cunning linguists - they're coming into areas that few have before. It's a consummate example of remaining firm at a time when others might experience performance anxiety. I applaud your virility, gentlemen.
- jmtame 18y agonoo my sixtyone shirt! it's already obsolete! and this comes at a great time after i tweet tonight that i'm tagging all of my thesixtyone songs after neurotransmitters, based on the effect the song has. it's very fitting. p.s. in case you're curious to actually see my tags: http://www.thesixtynine.com/#/jmtame/ http://www.thesixtynine.com/#/jmtame/ (yes i've actually started on the whole neurotransmitter thing)
- deleted 18y ago[deleted]
- jjk 18y agoI'm a huge fan of thesixtynine!
- teej 18y agoEveryone I know hates Thesixtynine. The old version was -clearly- better. I'm not sure why anyone would like this new version. It's far too hard to navigate. Where did they put the music part?
- kolya3 18y agoJokes aside, that's a much more memorable name and I think you should stick with it. I can never remember the real name and only come back to your site when it's mentioned on this forum.
- Tichy 18y agoSame here, thesixtyone is a very bad name. I couldn't even remember it one hour after visiting the site. Also it doesn't have anything one could Google for (memory hints I mean - you remember parts of the name and google for that, no dice with thesixtyone).
- evil 18y agomirror, in case the site gets slashdotted: it’s pretty simple. we’re tired of people forgetting our name, so we’ve chosen a new one: thesixtynine. it’s catchy, screams “7 deadly sins” (hello max levchin), and, face it, it’s way more memorable than the lowly, often-overlooked “61.” more importantly, the switch has put us at the top of the heap as far as search engines are concerned. chief technical officer sam hsiung says “since rebranding to thesixtynine, we’ve seen a 234% jump in referral traffic. i’ve poured months into SEO (search engine optimization) tweaks with minimal results. i guess marketing trumps engineering.” so remember, we’re not just a number anymore.
- Element 18y agoThis is the first time I've heard of this site and I have it bookmarked now so I guess their April fools marketing is working.