Actually, for some people, spending time looking around for a new service, deciding which service to use, learning to use that new service, configuring it for w

Actually, for some people, spending time looking around for a new service, deciding which service to use, learning to use that new service, configuring it for whatever you need, etc, is a LOT of work. If your whole business is pointing to eBay, or all your friends and photos are currently on Facebook, you've got to tell everyone that you've just changed URL. There's a lot of cost in changing. Sometimes the cost of staying with a service outweighs the cost of changing. You shouldn't assume otherwise. My Nan has never changed her gas or electric provider in the UK ever since energy utilities were privatised 20 years ago. Sure, she's probably wasted thousands of pounds and she knows that, but she's happy. Meanwhile, we've changed provider about 10 times - and I honestly can't say that the savings have brought extra happiness.