Without going into the whole debate of 'why should I use it when they're just going to Reader it?', does anyone else think this is a massive PR strategy failure

Without going into the whole debate of 'why should I use it when they're just going to Reader it?', does anyone else think this is a massive PR strategy failure? Seriously, the worst time to announce a product must be just after you've decided to shut one down that has a, granted not overwhelmingly large, vocal user base currently flogging the company on all platforms. Super bad timing, the product is tainted with negativity already, if they'd given it even a fortnight to die off it'd be a much better play.