Unless I'm mistaken, he only compares the fees for stores. And looking at http://pages.ebay.com/help/sell/fees.html#if_fixed http://pages.ebay.com/help/sell/fee

Unless I'm mistaken, he only compares the fees for stores. And looking at http://pages.ebay.com/help/sell/fees.html#if_fixed http://pages.ebay.com/help/sell/fees.html#if_fixed, it seems that for individuals, the new fixed fee of 10% is always worse for anything electronic or $100 or more.