And this is why industry self-regulation will continue to fail. Opt-out from privacy invasion is not sufficient. In Europe at least, it is politically and soci

And this is why industry self-regulation will continue to fail. Opt-out from privacy invasion is not sufficient. In Europe at least, it is politically and socially unacceptable that people have to opt-out. So as long as the industry comes up with half-assed protocols and self-regulation that is based on the assumption "we have the right to violate your privacy unless you stop us" instead of the other way around, this will continue to trigger ever stronger anti-tracking legislation. And please don't think that the faltering so-called "cookie-law" will be the end of it. That was just the softest option, and just like with early anti-spam laws the industry chose to sabotage it instead of trying to make it work. I wouldn't be surprised if this ended with a full blown ban on any form of cross-site tracking. Of course "do not stalk" should be the default. The whole notion that having your privacy violated by the marketing industry is somehow about individual choice is bullshit. It's as idiotic as "do not film me in the privacy of my own home" being opt-out and we're all Big Brother contestants by default.