I'm thinking they named it that way on purpose. It has a lot of media coverage. It makes people more aware that they're losing the privacy they took for granted

I'm thinking they named it that way on purpose. It has a lot of media coverage. It makes people more aware that they're losing the privacy they took for granted in the past, when using the web. The feature seems to have been adopted by many browsers now so i'd say its mostly successful - but even if it wasn't, the media impact probably makes it successful for them, IMO