A lot of people just don't want to go the hassle of discovering, learning and configuring new tools. If I look at my daily toolset - between social networking,

A lot of people just don't want to go the hassle of discovering, learning and configuring new tools. If I look at my daily toolset - between social networking, document management/creation, task tracking, work tools - I have on the order of 40 - 50 different tools. Each one of those tools has taken me some amount of effort to really come up to speed on so that I'm productive. For example - I use Evernote for tracking meetings, and I use Omnifocus for personal task tracking. It took me 6-10 hours to learn the ins and outs of each of those tools - and I'm pretty happy with the way they work for me. More importantly, I'm reasonably certain that both of those tools/services will be around several years from now, so I can continue to use them, track my tasks, without having to pick up a new tool. This concept of tool persistence is really important and valuable for a certain segment of the population - and I think it's what Om is expressing here. He doesn't really trust that Google will persist their attention to "Keep", because they've started shutting down other popular services after a few years, so what's to prevent them from doing the same thing with "Keep". He'll stick with evernote, and I can understand why. It's really an attempt to make it clear why Evernote should be successful in the face of an attack by Google.