Not to sound like a conspiracy theorist, but could this have possibly been deliberate? The language in the badge seemed quite unambiguous to me. Could they have

Not to sound like a conspiracy theorist, but could this have possibly been deliberate? The language in the badge seemed quite unambiguous to me. Could they have done this deliberately, waiting for someone big (and somewhat vocal) like, oh, 37signals to notice and speak up, then swiftly make apologies and correct the "accident"? If this is true, then GetSatisfaction has truly played 37signals, HN and possibly many other sites as news gets around, like a flute. A publicity coup of magnificent (if a tad Machiavellian) proportions.