Which is why we need to band together and hire talented individuals who are passionate. We need to compete with The City and seduce people on the romance of bu

Which is why we need to band together and hire talented individuals who are passionate. We need to compete with The City and seduce people on the romance of building product. Grad recruitment fairs have no representation from start-ups. We have no relationship with tutors and careers officers. People who influence kids on their work aspirations need to be influenced by us. Business is about people. If we pretend to be entrepreneurs in London, we should start by cultivating the right relationships, before we build product that will take years to get right and find a market fit.