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Yes, we do use third party cookies. Yep, very aware of Mozilla's recent announcements. I've been reading those discussions pretty closely. So, a few thoughts
by brandnewlow 14y ago
Yes, we do use third party cookies. Yep, very aware of Mozilla's recent announcements. I've been reading those discussions pretty closely.
So, a few thoughts on the issue:
1. There's ways to work within that environment that delivers ROI and still respects user privacy.
2. The actual business impact from this change remains to be seen. Firefox has a large share of the browser market, today. But we've seen how quickly things like that change. Also, the browser market share for "marketable impressions" does not line up 1-1 with overall browser marketshare.
So we're watching things closely.