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Do you use 3rd party cookies for tracking I suppose? What's your strategy considering the emerging tendency they will not work in recent browsers like Mozilla?
by snaky 14y ago
Do you use 3rd party cookies for tracking I suppose? What's your strategy considering the emerging tendency they will not work in recent browsers like Mozilla?
- brandnewlow 14y agoYes, we do use third party cookies. Yep, very aware of Mozilla's recent announcements. I've been reading those discussions pretty closely. So, a few thoughts on the issue: 1. There's ways to work within that environment that delivers ROI and still respects user privacy. 2. The actual business impact from this change remains to be seen. Firefox has a large share of the browser market, today. But we've seen how quickly things like that change. Also, the browser market share for "marketable impressions" does not line up 1-1 with overall browser marketshare. So we're watching things closely.