> google doesn't aim at tens of thousands, it aims at millions. I think that is a bit simplistic in terms of why they shut Reader down. Reader was in conflict

> google doesn't aim at tens of thousands, it aims at millions. I think that is a bit simplistic in terms of why they shut Reader down. Reader was in conflict with their G+ strategy, distracting millions of highly influential people out of G+ and into a cannibalising product and technology (RSS) with no clear G+ integration path. Google wants those people using G+. Even if only 10% of them convert to G+ thats better than 100% of them using Reader and living outside the G+ bubble. I suspect Reader was in the awkward situation of being too small for Google to devote a major product / engineering effort to migrate it's features into the G+ world but too big for them ignore and just leave running as a side project.