I think you got that one wrong. Transmeta happend way before ultrabooks at a time when Apple was still shipping notebooks with a very power hungry G4. Because o

I think you got that one wrong. Transmeta happend way before ultrabooks at a time when Apple was still shipping notebooks with a very power hungry G4. Because of Transmeta (and because of a funny thing called the power wall) Intel had to reconsider their entire processor lineup and to start to focus on low power. IBM never produced a low power CPU for Apple, so Apple eventually switched to x86. To claim that Apple coerced Intel to focus on low power is not correct. Just look at the timeline.