True, true. Apple just says nothing so everyone makes up whatever they want to. Now, you certainly cannot blame Apple for all those writing about them feeling l

True, true. Apple just says nothing so everyone makes up whatever they want to. Now, you certainly cannot blame Apple for all those writing about them feeling like they know everything, but I would argue that there at least exist PR strategies that don’t make the tech press go crazy when writing about you. You would most likely have to give up some secrecy and drop a small hint here and there, but oddly enough, that is not what Apple decided to do. Seems risky to me, when you consider how much stupid rumors can influence their stock.