Random thoughts: - If, when you say it, you find yourself having to spell it for people, it's a bad sign. - A name that succinctly describes a service is grea

Random thoughts: - If, when you say it, you find yourself having to spell it for people, it's a bad sign. - A name that succinctly describes a service is great for that service, but can make it hard to pivot. Conversely, a nonsense name gives you more latitude (and likely unique Google-mojo) but now you have to teach people what it means, - If a name isn't obviously interfering with what you're doing then it's probably not that big a deal while you're validating an idea, but of course if things don't take off you're going to wonder how it might have been different if you had a catchy clever name :)