I think a lot of the 'stigma' if you can call it that about consultancy and agencying is the perceived effort to reward ratio. Startup? Put in some effort, cre

I think a lot of the 'stigma' if you can call it that about consultancy and agencying is the perceived effort to reward ratio. Startup? Put in some effort, create something awesome, become billionaire and retire to beach with daiquiri. Consulting/agency? Have to put in graft every day for clients to keep the thing going. No big cash out, no ultimate win, constant pedal power. Maybe the odd holiday to the Bahamas. I'm not saying this is true, mind. But it's definitely the 'divide' I've seen and heard between the two options when talking to other entrepreneurs. On the flipside some of us love building stuff to our own specification and not other people's. The previous points in this thread about choosing what you work on can make or break the idea, really.