Exactly. It's like Valentines day. I ignore it, my girlfriend ignores it. Why should I need some marketing guy to tell me when to tell my girlfriend I love her,

Exactly. It's like Valentines day. I ignore it, my girlfriend ignores it. Why should I need some marketing guy to tell me when to tell my girlfriend I love her, that should be happening anyway. To me conforming just tells me you're just a sucker in these kinds of instances.