Or operate a "Pepsi Helpline", for that matter. I'm amused at all the "gee, he should have just emailed them" responses. The fact that 37Signals didn't lawyer

Or operate a "Pepsi Helpline", for that matter. I'm amused at all the "gee, he should have just emailed them" responses. The fact that 37Signals didn't lawyer up to start with was an act of restraint.