The fact is the news has never been what we believe it to be, there is no clear line that defines a journalist. My startup is focused on reinventing the definit

The fact is the news has never been what we believe it to be, there is no clear line that defines a journalist. My startup is focused on reinventing the definitions we normally take for granted to arrive at something entirely different. There are hundreds upon hundreds of think tanks, bloggers, academics and NGOs who all do deep policy work, lengthy investigations into issues and opinion-making. The problem is they just aren't all in the one place. You can't simply try to put them in one place under a for-profit model because sooner or later an editor is going to look at the accounts and say 'hyperbole pulls in 100x the clicks compared to the NGO report .pdf'. There is simply no way to avoid that in the end, even with a slight detachment from the ads and cross subsidisation inside a corporation like Google. Google had to shut down Reader for exactly this reason, it wasn't good for ads. Basically my argument is we need to replace greedy and/or partisan editors with content aware programs, and redefine what we think of as a journalist to include people from think tanks, NGOs, academics and bloggers. I've made a start with a prototype at jkl.io, but I have the same problem as Ms. Bird in that there is no interest/money in it so I might well be forced to do other things.