Here's the part of the article that struck me as Google's big UI mistake: "From the campaign summary screen the status of each of these campaigns reads in big

Here's the part of the article that struck me as Google's big UI mistake: "From the campaign summary screen the status of each of these campaigns reads in big red letters as it did before, during and after the issue - DELETED..." What is the point of having a "deleted" option on a campaign if you can run it while it is deleted? To me, "deleted" suggests that the campaign can no longer be active. But in this case, the "deleted" option actually means "not visible in most views". A much better label for the option would be "hidden". And even then it would be extremely unlikely for a user to want a campaign that is both "hidden" and active. The UI should prompt the user if they try to make a hidden campaign active, and, if approved, it should make the campaign non-hidden at the same time it activates it.