The conversion rate that you get in Adwords. This is supposedly created by having code on your order completion page. But Adwords was showing conversions (imp

The conversion rate that you get in Adwords. This is supposedly created by having code on your order completion page. But Adwords was showing conversions (implying sales) for sales that never existed. So either scammers were spoofing the conversions or the code was faulty. But the conversion optimization works by increasing the ads that convert. All good as long as the conversions actually are real.