Very much this, I never quite harnessed the power of \LaTeX\ despite using specialised editors such as LyX. Although I'd recommend AsciiDoc over Markdown becaus

Very much this, I never quite harnessed the power of \LaTeX\ despite using specialised editors such as LyX. Although I'd recommend AsciiDoc over Markdown because it's easy to convert to (e)book, whereas publishing Markdown is done by converting it to \LaTeX\ first. (AsciiDoc merely uses it "under the bonnet" for PDF conversion.)